About Us
01
Vision
Who we are
We’re translators who listen closely to your brand and use the power of language to move your prospects toward it—building client relationships and growing revenue with positive persuasion.
We believe that....
We believe marketing is most effective when it starts with conversation and collaboration.
Whether you’re a one-person marketing department or a large marcom team, you may find
yourself in an echo chamber saying, hearing, and doing the same things on repeat. We want to
be the partner you can consult to get your marketing unblocked. We’ll help you adopt a
creative approach and proven methods to drive sales. And we’ll leave your brand better than
we found it, so you can keep growing long after our collab has ended.
02
People
Leadership Team
Sarah McSpiritt
Founder & CEO (& CRO, CMO, CFO, COO…)
I’m a lifelong details-to-sales translator with a graduate degree in communication studies and an undergrad degree in classical languages (mostly Latin, plus Greek and some “Proto-Indo-European Philology”—who knew that’s a thing?!). I have nearly two decades of experience in marketing leadership, working with budgets of all sizes to multiply results by 10x or more.
When I work with you, I want to get to know you as people before I learn your brand. Iron sharpens iron, and I’ve been fortunate to work with very sharp individuals throughout my career. I honed my skills while serving Fortune 500 financial services companies, popular consumer packaged goods (CPG) brands, and even a global software as a service (SaaS) startup making its mark in North America.
After decades of helping to build those brands—researching, writing, strategizing, and repping (booth duty! social posts! apparel in the right Pantone color!)—I’ve put my name on this one. It’s a privilege to hear my mentors, peers, and former employers express confidence in my skills and ask for help on their projects. Now I’ve opened the doors to serve a broader network.
I live in the Philadelphia area, where I structure my days to accommodate the times (and time zones) of my clients. If you’ve already scoped your project, I’ll sign an NDA to review and see how I can help. If you’re not sure where to start, I’ll take a consultative approach to assess your needs.
As a proud solopreneur, I can assure you: When you’re working with McSpiritt Marketing, you’re working with me directly. And I can’t wait to work with you. Now let’s get talking!